Plenary session

‘Brand, communications and marketing in the integrated organisation’
Speaker: John Grounds
We are excited to be able  bring one of the voluntary sector’s leading strategic thinkers to explore the world of strategic communications, marketing and brand with delegates.

Charities come in all shapes and sizes. So do budgets and expectations! Whether large or small, with dozens of staff or just one, brand, marketing and communications are at the heart of your organisation’s success. Fulfilling your purpose as a charity depends on your ability to integrate effectively and engage with audiences of all kinds – whether in their tens or in their millions. As a CEO or trustee, you have a key role to play in making that happen. John’s session will help you to develop a more integrated organisation, demystify brand, identify your audiences and use straightforward marketing and communications strategy models. Using practical examples from many years of experience in the sector the session will give you the confidence and the tools to reinforce the role of brand,marketing and communications in your organisation.

About John Grounds

John is an experience consultant in organisational, brand and communication strategy, campaigning, fundraising, organisational and personal development. He has spent nearly 30 years working at the highest level with some of the UK’s leading not for profit, public and private sector organisations. He was deputy chief executive and director of marketing and campaigns for the RSPCA and prior to that established the NSPCC’s child protection consultancy between 2009 and 2012. As director of communications with NSPCC  he led, integrated and coordinated the public face of NSPCC’s FULL STOP campaign. He has also worked for other prominent organisations including Action Medical Research, Barnardos and the Body Shop.

​​John was also the Chair of trustees of Charity Comms, the professional development body for communicators in the not-for-profit sector for 10 year and is currently a member of the Cabinet Office Communications Evaluation Council and a former member of the boards of the Foundation for Social Improvement, Chartered Institute of Public Relations (CIPR), the Child Exploitation and Online Protection centre (CEOP) and the UK Council for Child Internet Safety (UKCCIS).

Afternoon workshops

Trustee workshop: ‘Being the best you can be’
Speaker: Fiona Sandford

Fiona Sandford

As Trustees you hold the charity’s future in your hands. Good boards know what they are for, what they do and why they do it. This workshop will discuss:





‘Resilience and self care’
Speaker: Alison Oliver

Alison Oliver CEO

Following a maternity break, Alison now back as Visionary’s CEO will be leading a CEO workshop to look at coping with life as a CEO – resilience, relationships and self-care..

The CEO role can be lonely and managing relationships, juggling and multi-tasking can all take its toll. This discussion will consider how we can look after ourselves, look after each other and remain positive, strong whilst leading in turbulent times! Please come to the session prepared to share top tips.
Large organisation workshop ‘Dealing with a multi-faceted organisation’
Speaker: Phillippa Crowther, WIlberforce Trust (Newcastle and London); Susan Hoath, Vista (Birmingham)

This session is specifically designed for large, multifaceted organisations. It will consider how large sight loss organisations can think differently and innovatively in strategic planning to drive change and opportunity forward. Specifically, the workshop will look at how things might open up if we consider our organisations as running  more commercially but with a charity head for the best opportunity to make the biggest difference. Do we want to position our charities ‘for the good of people or the good of the charity’?

Small organisation workshop ‘Maximising volunteers in every aspect of your work
Speaker:Thomas Pocklington Trust’s Volunteer team

This workshop will explore how CEOs and Trustees can support, nurture and lead an effective business case for volunteering, across everything you do as an organisation. You should leave the workshop with a better idea of the potential impact that volunteers could be having in our organisation, to support every aspect of your vision, mission and aims. Expect ideas sharing, peer support and practical hints and tips.





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