How to raise money through legacies and wills. Key metrics to measure success in legacy giving.
How do you measure success in legacy giving? The information here sets out communications objectives which are based on the legacy donor journey as explained in the rest of the document. A Word version is also included on this page. The legacy donor journey and your role The information below will help you to plan … Continued
Selling the Vision When talking about legacy fundraising, the next year or the next five years become irrelevant. It’s the big vision for the next 50 years that you need to communicate. The language you use for this will be different from any other form of fundraising. For example campaigns urging individuals to donate to … Continued