PR and Media planning overview



How the media works – Basic introduction from NCVOKnowhow covering what journalists are looking for, timings, the elements of a good news story and tips for writing strong press releases.

Public relations for small charities – great short public relations guide from The Guardian. Author David Hamilton explains that even small charities with limited funds can manage their PR successfully.

Dealing with the mainstream media – a Seeds for change in-depth guide on putting a campaign message across in newspaper, radio and TV. The guide features tips on media strategy, writing press releases, giving interviews and creating engaging footage, and more.

Journalists’ top 10 media tips for charities – this 2009 article from nfpsynergy still has relevance with tips from the horse’s mouth.

Top 10 PR tips for charities – Top 10 tips from charity pr.

Nine steps to boost your media coverage – Nine key steps you should take before you start to approach journalists says media consultancy Rough House Media via CharityComms.


Useful organisations/website

Media trust – a fantastic website for charities wanting to know more about media, public relations, communications, social media and digital publishing. You’ll find:
– excellent free resources
– free and paid for training courses for charities (including the free Digital skills masterclasses run in conjunction with Google Digital Garage
– an opportunity to sign up to receive mentoring from experienced media or communications professionals.

Use The Media – This website, launched in 2013 by a former BBC journalist, provides free resources and advice for organisations trying to raise their profile in their local area.

Charity pr – some useful PR information for charities on website set up by Ethos Public Relations company.

Small charities coalition – free resources and information on a range of subjects for small charities.


Share your content:

We know the very best people to help Visionary members are other Visionary members.  Organisations who share a similar vision and mission, and experience similar problems and predicaments but who may have found some nimble solutions and resolutions. Please do consider sharing your guides, plans, templates to help others take their work forward. We can, if you wish, password protect your work so that anything you share will be seen exclusively by Visionary’s network. If you have great knowledge to share, please email your documents to Visionary.


MediaTrust writing a press release  (6pp –1.9Mb)
short advice guide from the Media Trust on writing a top notch press release and how to pitch it.

MediaTrust how to get into local and regional media


Three  very simple and short advice guides from Ethos Public relations on:

Understanding the media
Radio and TV interviews
Photography training materials

Selling a story in 10 steps
From Use The Media



Font Resize
Change contrast