Fundraising strategies overview


Fundraising legally and responsibly – the Charity Commission’s guidance on how to raise funds effectively and legally.

Code of fundraising practice – the Fundraising Regulator outlines the standards expected of all charitable fundraising organisations in the UK.

Getting started with fundraising – this guide from the Charities Aid Foundation contains information on the first steps to create an effective fundraising strategy; it provides guidance on identifying the donor base and explains what multi channel fundraising is and strategies to retain donors.

Raising and spending money – information and resources from How charities work’s website.

Different fundraising methods – free guide and introduction from NCVO/KnowHow; further tips on local and community fundraising can also be found on their website.

Help and advice on fundraising – resources available on the Small Charities Coalition’s website.

Raising cash and writing funding bids. A guide to getting money for your campaign – this publication by Seeds for Change is a guide with tips on various ways of raising money and getting materials and equipment.

Useful organisations/websites

Institute of Fundraising – the professional membership body for UK fundraising.

Charities Aid Foundation – this charity provides financial support, advice, insight and expertise to help charities perform at their best.

Small Charities Coalition – it provides relevant support to its over 9,000 UK-wide members, and a network where small charities can share their knowledge.


Share your content:

We know the very best people to help Visionary members are other Visionary members.  Organisations who share a similar vision and mission, and experience similar problems and predicaments but who may have found some nimble solutions and resolutions. Please do consider sharing your guides, plans, templates to help others take their work forward. We can, if you wish, password protect your work so that anything you share will be seen exclusively by Visionary’s network. If you have great knowledge to share, please email your documents to Visionary


Third Sector – The future of fundraising (6 PP., 7MB) – a Third Sector report on emerging fundraising techniques.

Successful partnership for sustainable fundraising – (36 pp., 2MB) – the Institute of Fundraising and Raise Consulting practical guide for charities working with agencies.

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