Communications strategic planning overview


Developing a communications strategy  NCVOKnowHow’s  free step-to-step guide on developing a communications strategy.

 Writing a great communications strategy: a more effective approach – interesting article from the Directory of Social Change on how to use Theory of Change to draw up your communications strategy.

Innovation guide  – A guide from CharityComms looking at innovation and how it can improve your communications and transform your organisation strategy.

Tips to improve small charity communications – a Directory of Social Change article with simple communication tips for small charities.

Pest analysis – guide from NCVOKhowHow on how to undertake a pest analysis as part of your communications planning.

Swot analysis – guide from NCVOKhowHow on how to undertake a swot analysis as part of your communications planning.

Communications planner template – simple template from CharityComms to help you plan your communications.


Useful organisations/websites

CharityComms – the membership network for communications professionals working in UK charities. Find lots of free to view resources around all things strategic communications within charities.

NCVO know how– NCVO is a NGO based in England, championing the voluntary sector in England by connecting, representing and supporting voluntary organisations. Their ‘Knowhow’ website provides lots of resources and e-learning for charities, social enterprises and community groups. Many of the pages are free to view for non NCVO members too.



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