Brand and vision overview




Charity branding trends in 2019Charitycomms article looking at brand trends in 2019.

Brand positioning, strength and change – resources to help you consider and measure aspects of your brand from NCVOknowhow.

Five top tips for innovating brand and digital – Charitycomms host regular breakfast seminars. Their brand breakfast asked how can brand and digital work more closely together to embrace new opportunities and reach audiences.

Is your brand working for you?  –  article from a brand agency exploring how to test whether your brand is working at its best for you.

Samaritans rebrand case study – article from Charitycomms looking at how Samaritans refreshed their brand to reassert their role and relevance within public consciousness.

Business tips on rebrand – a businessnewsdaily article from 2018 with five  business owners sharing their tips on how to make a rebrand work.

Future proofing your brand  – article in Charity today form 2018 discussing how to future proof your brand.

What makes a good logo? –  information from knowhow.



Non profit mission statements – a list of 50 non profit mission statements from Topnonprofits.

Company mission statements – example mission statements from blog hubspot – an US based organisation of marketing groups.


Useful organisations/websites

CharityComms – the membership network for communications professionals working in UK charities. Find lots of free to view resources around all things strategic communications within charities.

NCVO know how– NCVO is a NGO based in England, championing the voluntary sector in England by connecting, representing and supporting voluntary organisations. Their ‘Knowhow’ website provides lots of resources and e-learning for charities, social enterprises and community groups. Many of the pages are free to view for non NCVO members too.


Share your content:

We know the very best people to help Visionary members are other Visionary members.  Organisations who share a similar vision and mission, and experience similar problems and predicaments but who may have found some nimble solutions and resolutions. Please do consider sharing your guides, plans, templates to help others take their work forward. We can, if you wish, password protect your work so that anything you share will be seen exclusively by Visionary’s network. If you have great knowledge to share, please email your documents to Visionary.

Writing a vision and mission statement (4pp –183Kb)
A useful guide to help you think about your vision and mission statements. Resource from ‘Topnonprofits’ provides a simple worksheet to help you create a compelling vision/mission.

 Developing a Vision Statement (114Kb)

Developing a Mission Statement  (71Kb)

Developing Organisational Values (67Kb)

Three exercise resources from DIYcommittee to help organisations develop their vision, mission and values.


Font Resize
Change contrast