Audience and channel planning overview


Making the case for audience insight in your charity – article from CharityComms discussing  audience centred communications for charity communicators. There is a link to a downloaded free guide for more information.

How to complete audience insight on a budget – some tips from CharityComms through its members.

How to do audience segmentation – fairly detailed and extensive guide from Compass on how to do audience segmentation.

How do conduct basic audience insight – this article from charity choice  looks specifically at fundraising.

Ten tips to running a good focus group  – useful to sense check before running your focus group – from strategic insight consultancy The Experience Business.

How to write good survey questions – Survey Monkey gives some quick tips.

10 tips to build effective surveys – quick do’s and don’ts when building an online survey.


Useful organisations/websites

Media trust – a fantastic website for charities wanting to know more about media, public relations, communications, social media and digital publishing. You’ll find:
– excellent free resources
– free and paid for training courses for charities (including the free Digital skills masterclasses run in conjunction with Google Digital Garage
– an opportunity to sign up to receive mentoring from experienced media or communications professionals.

Use The Media – this website, launched in 2013 by a former BBC journalist, provides free resources and advice for organisations trying to raise their profile in their local area.

Charity pr – some useful PR information for charities on website set up by Ethos Public Relations company.

Small charities coalition – free resources and information on a range of subjects for small charities.

CharityComms – the membership network for communications professionals working in UK charities. Find lots of free to view resources around all things strategic communications within charities.

NCVO know how – NCVO is a NGO based in England, championing the voluntary sector in England by connecting, representing and supporting voluntary organisations. Their ‘Knowhow’ website provides lots of resources and e-learning for charities, social enterprises and community groups. Many of the pages are free to view for non NCVO members too.


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