HERIIB re-brands

Hull based charity, HERIB is pleased to announce it’s name change and rebrand to become Sight Support (Hull and East Yorkshire). The new brand image was revealed at a VIP preview on 27 April at the charity’s Beverley Road centre in Hull, before being made public on 1 May.

The move follows a public consultation to identify ways in which the charity can engage more people, whatever their degree of visual impairment, through its wide ranging support services.

Originally formed in 1864 as Hull and East Riding Institute for the Blind, the name was abbreviated to HERIB some years ago, however a disconnect between the name and the service gave good reason to ask the community for their opinion.

Sandra Ackroyd, Chief Executive of Sight Support Hull and East Yorkshire says:

“I am so happy to finally announce our new name and feel confident it will broaden the appeal of our services so that more people benefit. We had been aware of the issues surrounding our identity for some time and felt no-one should have to face sight loss alone, nor miss out of the support we provide, so we have undertaken a market research programme.”

“The research was carried out by Jenko Marketing, who consulted with our service users and their families, staff, supporters, partner organisations and the general public. They found a number of common threads; that the word ‚Äòblind’ is misleading and ‚Äòsight loss’ is more inclusive, that HERIB wasn’t a user-friendly name and that references to the ‚ÄòInstitute’ were old-fashioned.”

In the long list of words that best represented feelings about the charity, sight, support were the most popular. Jenko gathered all of the information and suggested Sight Support as the new name. They also designed a more contemporary logo to represent the work that the charity carries out, whilst demonstrating a positive, upward journey. This will be revealed on 1 May 2018 when the official name change takes place.

Hull Eye clinic sees on average four hundred and fifty people each month with varying levels of sight loss. Colin Vize, Consultant Ophthalmologist at the Eye Clinic says:

“People who are newly diagnosed with sight loss can benefit hugely from the valuable service charities like Sight Support provides, especially if they engage in the early stages. We found however, that patients are fearful of being referred because they do not consider themselves to be blind. I am very pleased to see the results of the consultation and feel Sight Support is an excellent new name to replace HERIB.”

Sight Support’s services are vast and include day centres in various locations across Hull and East Yorkshire (catering for two-hundred members), a resource centre full of useful aids, equipment and information, home visiting, telephone befriending, supported housing, transcription services and visual impairment training for businesses, organisations and the public.

Activity groups include a tandem cycling club, acoustic shooting, fitness sessions, walking, tenpin bowling, singing, football and a calendar of outings and events throughout the year.

Having a visual impairment does not always mean that a person is unable to see. There are many different types and over the coming months Sight Support will continue to raise awareness of sight loss through a social media campaign using the region’s iconic images including; the Humber Bridge, Beverley Minster and the KCOM Stadium, each adapted to simulate how people with various eye conditions view the world. #whateyesee

For further information on Sight Support Hull and East Yorkshire, please call 01482 342297.


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