Legacy fundraising series with RNIB – Session 4: The do’s and don’ts of social media

• Income generation
• legacy fundraising

Tuesday 5 November 2024
1:00 pm to 2:00pm
Zoom

Visionary have worked with the RNIB to create a legacy fundraising series to support you with your legacy journey. We have created a series of sessions looking at the what, where and whys of legacy fundraising. The sessions will be an interactive opportunity to share your experiences, challenges and successes.

The series is designed to cover all aspects of legacy fundraising at an introductory level, where each session follows on from the previous session. The topics for the sessions are as follows (all 1pm to 2pm):

Session 1: Starting a legacy programme, 30 July 2024

Why and how to set up a legacy programme.

Session 2: Will writing providers, 10 September 2024

• • Alternative providers.
  • Communicating well.
  • Terms & conditions.
  • How to promote Bequeathed.
  • Understanding the reports.

Session 3: Events 101, 8 October 2024

• • • Choosing the right venue.
    • Event programme.
    • Marketing collateral.
    • Measuring success.
    • Follow up will be 10 tips for hosting a legacy event.

Session 4: The do’s and don’ts of social media, 5 November 2024

• • When and where to post on Facebook.
  • Test and refine your posts.
  • Social listening.
  • Choosing the right picture.
  • Copywriting.
  • Using Canva templates.
  • Paid ads and boosted posts.
  • Follow up to include social media toolkit – do’s and don’ts of hashtags, using emojis etc.

We hope you will take away some positive ideas from the sessions to move forward with your legacy fundraising.