Fundraising Master Class – The Post COVID-19 Fight Back

On 26 May 2020 Fiona Ashcroft, CEO of Alder Hey Children’s Charity hosted an online session for Visionary members. Fiona shared ideas, sector trends and her personal experiences leading strategy at Alder Hey. The session included Fiona’s reflections on:

  • Strategic planning and what the sector trends are looking like
  • Reforecasting and what the impact of COVID-19 has been in the short term and might be in the medium/long term.

You can access Fiona’s slides as well as an accessible word version of her main points here:

Fiona Ashcroft – Fundraising Strategy

Visionary Support Session – Fundraising strategy – Word doc

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