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Giving Tuesday will return for its fourth year in the UK on 28 November, organisers have confirmed.

#GivingTuesday, which is co-ordinated by the Charities Aid Foundation (CAF), is the biggest single day of giving in the UK. Originally started in the US as a way to raise funds on the Tuesday after Thanksgiving and the associated shopping frenzies of Black Friday and Cyber Monday, the initiative has now expanded to 98 countries.

Analysis shared at a launch event his week suggests that 6.4 million people in the UK have heard of the campaign, while 4.5 million had participated. Of those, a third said their experience had resulted in them planning to do something more for charity.

Further information and resources can be found on the #GivingTuesday website.


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